bauma maintains sense of appeal

Organisers of the construction and mining industry trade fair bauma CONEXPO AFRICA 2018, are expecting between 16 000 and 20 000 visitors, writes Robyn Grimsley.

Visitors observing a live demonstration at the outdoor area during bauma CONEXPO AFRICA 2015.
Image credit: © Messe München GmbH

Stakeholders in the African and international construction and mining industries are set to meet up in March at bauma CONEXPO AFRICA 2018. This is the third edition of the show, following those in 2013 and 2015, and will be held at the Johannesburg Expo Centre in South Africa from 13 to 16 March 2018.

In addition to suppliers of complete machines and systems, the 600+ exhibitors will also include manufacturers and suppliers of components, such as engines and gear units. This year, organisers are expecting between 16 000 and 20 000 visitors over the course of the four-day event, which will not only showcase innovative new products and tried-and-tested solutions, but also provide an overview of the latest market trends in the construction and mining industry in the sub-Saharan region.

According to the CEO of trade fair organiser BC Expo South Africa, Elaine Crewe, the show has attracted industry leaders, both companies that participated in previous editions, and those that will be taking part for the first time. “We are going to have an impressive line-up of the entire industry at the trade fair,” she says, “with industry leaders including Associated Asphalt Equipment, Bauer, Bell Equipment, CLT – Crane Load Technology, Doka, GEDA-Dechenreiter, Hansa-Flex, Hiab, Husqvarna, Hytec Holdings, ITR Africa, Iveco, Layher, Masa, MB Crusher, Pan Mixers South Africa, Pilequip, Putzmeister, Scaw, Shantui, Wirtgen, XCMG, and ZF Services. We are also looking forward to having Deutz Dieselpower and Powerstar for the first time.”

Elaine Crewe            
Elaine Crewe, CEO of trade fair organiser BC Expo South Africa.
Image credit: Robyn Grimsley


One of the notable market trends in the sub-Saharan Africa region is a growing sense of quality awareness. “A transformation is currently taking place in the member states of the Southern African Development Community, whereby construction companies are no longer simply looking to find the supplier with the lowest price, but want to ensure top quality through best practices,” says Gan Luckun, MD of formwork and scaffolding manufacturer Doka South Africa. According to Luckun, his company is seeing an increase in sales of many products due to the changing context in the region, from an automated time-saving sensor system that measures the development in the temperature and strength of concrete in real time, to extremely robust and easy-to-operate floor forms.

For Stephen Jones, group marketing director at Bell Equipment, the exhibition has a particularly strong appeal, “because of our African heritage and our approach to provide a one-stop shop for quality equipment solutions in the region.” According to Jones, the exhibition is a well-supported platform and is extremely beneficial to the construction and mining industry in Africa.

An aerial shot of bauma CONEXPO AFRICA 2015.
Image credit: © Messe München GmbH

Shani Ellis, SHEQ manager at Deutz Dieselpower, says that the current market, particularly in South Africa, is tough, largely due to the low growth rate and the uncertainty created by the publication of the controversial Mining Charter by the South African Department of Mineral Resources (DMR) in June 2017. “Nevertheless, there has been strong demand in the past two years for more sophisticated liquid and air-cooled electronically controlled engines,” says Ellis.

Sew-Eurodrive national sales and marketing manager, Norman Maleka, notes that while the marketin general has not beenfavourable, Sew-Eurodrive South Africa has forged ahead with major investment in both stock and personnel. “Despite the negative outlook, we continue to increase our sales of industrial gears, as well as pushing our IEC motor range,” he says.


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